Agenda

AGENDA
23^rd & 24^th October 2008
Down Hall Hotel, Hatfield Heath, Nr Bishop’s Stortford, Hertfordshire CM22 7AS
http://www.downhall.co.uk/

Thursday 23^rd October

5:00 p.m.

5:30 p.m.

5:45 p.m.

7:00 p.m.

7:30 p.m.

Speaker

Tea and coffee

Welcome – Helen Crofts, Chair

Adrian Webb, Head of Corporate Communications, Esure -
“The Sheila’s Wheels Story”

Drinks - Bar

Dinner

Lucian Camp, Chairman, Tangible Financial -
“Insurance brands: The Good, the Bad and the Ugly”

Friday 24^th October

8:30 a.m.

8:35 a.m.

9:15 a.m.

9:50 a.m.

10:30 a.m.

11:10 a.m.

11:45 a.m.

12:25 p.m.

1:00 p.m.

2:00 p.m.

2:40 p.m.

3:15 p.m.

3:20 p.m.

Introduction - Helen Crofts

Kiki Maurey, Founder, KMC -
“Marketing to Women: A New Economic Force”

Discussion

Tea & Coffee

Dr Susan Rose, Henley Business School -
“Branding in the New Media Age: The Impacts of Web 2
and Social Networking”

Discussion

Barbara Russell and Kathy Byrne, Cardif Pinnacle -
“Payment Protection Insurance (PPI): A Product with an Image
Problem?”

Discussion

Lunch - Restaurant

Christopher Watney, Head of Brand, Churchill –
“Beyond Advertising - Building the Brand that Likes to Say 'Oh Yes!'"

Discussion

Close – Helen Crofts

Tea & Coffee